Data Intelligence
AI Studio Segment
Define or automate segments using any traits from the Customer State Model. Segments update in real time as behaviours shift, and are ready for activation or analysis.
Target the right customers at the right time
AI Studio Segment enables marketing teams to define, refine, and activate audiences using any of the 4,000+ features in the Customer State Model. Segments can be created manually or generated by machine learning models, with recommendations reviewed and adjusted by business users before activation.
Key capabilities:
Flexible creation
Build segments using Boolean logic ranging from simple to complex conditions
Automated updates
Segment membership recalculates automatically when relevant customer states change
Retroactive qualification
Include customers based on historical events, such as a page view within the last 7 days, even if the event occurred before the segment was created
Real-time delivery
Segments can be published to downstream marketing systems via APIs or activation streams for immediate use
Historic data leverage
Event history in the Customer State Model enables advanced temporal targeting and qualification
Business benefits:
- Maintain relevance by ensuring targeting adapts to current customer behaviour
- Increase efficiency by reusing proven segment definitions across campaigns
- Enable consistent targeting across channels and campaigns
AI Studio Explore
Give data scientists secure, high-performance access to the full feature catalogue for rapid hypothesis testing, model prototyping, and time-windowed analytics.
AI Studio Feature Store
Access a governed, telco-specific feature repository to accelerate model development and maintain consistency across analytics, training, and production.
AI Studio Create
Manage the complete MLOps lifecycle, from training and validation to deployment, monitoring, and automated retraining.. Learn more