The industry is going through another Y2K moment with Google’s announcement of phasing out third-party cookies by 2023. It has led to big questions, and uncertainty for marketers as third-party Cookie-Less are essential in online advertising. While Y2K ended up having little impact, ‘Cookiepocalypse’ will completely disrupt the fundamentals of the online ecosystem for marketers and media owners…
Technology
The value of getting personalisation right—or wrong—is multiplying
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer,
November 17, 2021
