Reflections on Telecoms World Middle East
As I sat waiting for a connecting flight to Paris at Dubai Airport last week, I reflected on when I was at Telecoms World Middle East (TWME) 2023 around this time last year. What a whirlwind it’s been since then. We’ve been fortunate enough to visit the region on multiple occasions and meet with telecom […]
Ikue Customer Data Platform product brochure
Customers expect their interactions with their telecom provider to be personalised. They know you know a lot about them, and they get frustrated when you don’t use that knowledge to tailor their experience. A study from Kantar found that just 14% of telco customers were delighted by their last interaction with their provider. This suggests […]
The 3rd party cookie conundrum for telcos
The death of the 3rd party cookie feels like it has been promised forever. After many false starts, Google has finally started deprecating 3rd party cookies in the Chrome browser, with the first 1% of users restricted by default from January of this year, rising to 100% of users from Q3 2024. When the final […]
Ikue becomes 1st Open API certified Customer Data Platform
Ikue has achieved bronze Open API Certified conformance by TM Forum, making it the only Customer Data Platform in the industry to achieve this coveted status. Implementing TMF632 Party Management and TMF637 Product Inventory Management open APIs means that data pipelines from telecom source systems to the Ikue Customer Data Platform can be set up […]
GO selects Ikue’s Customer Data Platform for telcos
GO has chosen Ikue, the first Customer Data Platform (CDP) designed by telcos for telcos, as the exclusive supplier for GO’s next-generation marketing strategy. Ikue has been commissioned to immediately implement their ground-breaking CDP. With over 500,000 customers, GO is the first quad play provider in Malta, offering mobile, fixed line, internet, and TV services, […]
Ikue’s Customer Data Platform takes centre stage at DTW Asia
Ikue’s Customer Data Platform (CDP) took centre stage at Digital Transformation World Asia 2023. The show brought together the best and brightest in the telecoms industry to explore opportunities for growth and innovation. Among the key themes at the event were the need for data-driven automation, unlocking new revenues, services, and customers, and building the […]
Ikue teams up with TM Forum on fast-start CDP deployment
A study by Kearney, a leading global management consulting firm, found that “IT costs represent nearly 5 percent of telecom revenues, compared with industries such as manufacturing, utilities and food, which spend just over 2 percent of their revenue on IT.” That telecoms is a large consumer of IT services is no surprise. Yet still, […]
Ikue secures £2.25m seed capital funding to drive growth
UK software start-up secures new funding to prime itself for growth and deliver advanced data-driven personalised marketing and customer engagement for telecom operators. 9th November 2022 – Ikue, the UK-based innovative customer data and personalisation focused exclusively on the telecoms sector, has secured £2.25m in growth capital from private investors in a new seed funding […]
New Customer Data Platform (CDP) built for telcos by telcos launched
Ikue the innovative UK-based customer data and personalisation start-up, has launched its new Customer Data Platform designed and built specifically for marketing teams within telecoms operators. The product has been developed to solve the unique challenges of the telecoms market and is based on decades of direct experience by a team of senior telecoms technologists […]
Startup sources seed funds to tackle telecom’s customer data Achilles’ heel
Telcos have an abundance of customer data at their fingertips But they’re notoriously bad at capitalising on its inherent potential The founders of startup Ikue know all about the challenges They’re confident they’ve developed a cloud-based customer data platform that can help turn data into gold The startup has just closed a seed funding round […]
