Why Telecom CDP Implementations Fail – And How to Avoid It

A Customer Data Platform (CDP) is a foundational building block in any modern marketing technology stack. Creating a single, real-time view of the customer is essential for developing high-quality insights, delivering relevant, personalized marketing, and driving revenue growth through improved cross-sell, upsell, and retention programs. Yet, many telecom CDP implementations fail, leaving operators unable to […]

Data Lake vs CDP for Telecom: Which One Do You Need?

Updated: 10 March 2025 Published: 27 August 2024 Telecom operators generate huge volumes of data every day — from call records and network performance to customer behavior and digital interactions. Managing this data effectively is essential for improving customer experience and driving business growth. But how should telecom operators store and manage this data? That’s […]