Why Telecom CDP Implementations Fail – And How to Avoid It
A Customer Data Platform (CDP) is a foundational building block in any modern marketing technology stack. Creating a single, real-time view of the customer is essential for developing high-quality insights, delivering relevant, personalized marketing, and driving revenue growth through improved cross-sell, upsell, and retention programs. Yet, many telecom CDP implementations fail, leaving operators unable to […]
Data Lake vs CDP for Telecom: Which One Do You Need?
Updated: 10 March 2025 Published: 27 August 2024 Telecom operators generate huge volumes of data every day — from call records and network performance to customer behavior and digital interactions. Managing this data effectively is essential for improving customer experience and driving business growth. But how should telecom operators store and manage this data? That’s […]
Why Telcos Need a Customer Data Platform (CDP) to Drive Growth
Updated: 10 March 2025 Published: 21 November 2024 In a fiercely competitive telecom market, customer expectations have never been higher. With the rise of over-the-top (OTT) services and alternative communication platforms, telcos need to deliver more than just connectivity—they need to provide seamless, personalised experiences. A Customer Data Platform for Telecom is the key to […]
Reflecting on 2024 Provides Vision for the Year Ahead
As 2024 comes to an end, we at Ikue are reflecting on a transformative year and preparing our Vision for the Year Ahead. With new innovations, global expansion, and meaningful partnerships, we’re excited to build an even brighter future for Telcos worldwide. Key Highlights from 2024 Achieving certification milestones This year marked a significant step […]
Novacom Africa 2024: A Ground-Level View of Africa’s Telecom Transformation
As a proud South African who lives just a stone’s throw away from Franschhoek, attending this year’s Novacom Africa 1-to-1 Telco Summit in Franschhoek felt both familiar and incredibly impactful. It wasn’t just the scenic surroundings that made the event feel special; it was the depth of conversations and the forward-thinking approach to Africa’s telecom […]
AI and Automation Take Centre Stage at Innovate Americas
Last week’s TM Forum Innovate Americas trade show in Dallas, Texas brought together telcos and their partners from across the Americas to discuss how AI and automation can power the future of telecommunications. As one might expect at an event focused on AI, much of the discussion centred around Generative AI (Gen AI), specifically how telcos can leverage this […]
