Ikue Customer Data Platform product brochure

Customers expect their interactions with their telecom provider to be personalised. They know you know a lot about them, and they get frustrated when you don’t use that knowledge to tailor their experience.  A study from Kantar found that just 14% of telco customers were delighted by their last interaction with their provider. This suggests […]

The 3rd party cookie conundrum for telcos

The death of the 3rd party cookie feels like it has been promised forever. After many false starts, Google has finally started deprecating 3rd party cookies in the Chrome browser, with the first 1% of users restricted by default from January of this year, rising to 100% of users from Q3 2024. When the final […]