Data Monetisation
3rd Party
Data Exchange
Aggregated datasets published on ikue and 3rd party data exchanges for downstream analysis by 3rd party clients.
Paid Media
Activation
Activation of pre-built 1st party audiences, aligned to IAB taxonomy, in 3rd party paid media channels.
Ad Fraud
Prevention
Advertiser verification of customer’s real time location prior to serving ad impression to reduce fraud.
Measurement
and Attribution
Ad impression closed loop reporting for brands and retailers based on geo location and browsing behaviour.