Ikue in Action

Learn how Ikue works with this step by step customer journey. At each stage of the journey, data is created which Ikue collects and interprets so that telecoms operators can optimise its use in marketing.

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Customer Journey

This is Andrea

Andrea is a young professional with a busy work and social life.

She uses her mobile device throughout the day, typically spending 3-4 hours on social media sites or watching streaming video on YouTube or Netflix.

Customer Journey

Every time Andrea browses

A website or watches a streaming video, the data regarding her usage is sent to the Ikue platform.

This data is used to create a profile of Andrea’s likes, dislikes and habits. This understanding of her usage patterns and favourite websites can improve the targeting of marketing offers.

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Customer Journey

Ikue platform gets real time updates

Andrea is a young professional with a busy work and social life.

She uses her mobile device throughout the day, typically spending 3-4 hours on social media sites or watching streaming video on YouTube or Netflix.

What Happens Next

Without Ikue

The telecom operator will use outdated, incomplete and inaccurate customer data to calculate a recharge offer for Andrea.

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What Happens Next

As a result

The communication is likely to be poorly targeted, mistimed and irrelevant.

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What Happens Next

Likely to ignore

And Andrea is likely to ignore the message from the operator as it’s instantly forgettable.

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Customer Journey

With Ikue

Andrea receives a push notification to visit the telecom operators website to see her latest offer at just the right moment.

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Customer Journey

When Andrea visits the website

She sees a targeted, personalised offer based on all the insights available to the operator from the Ikue platform.

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Customer Journey

Andrea accepts the offer

Of an unlimited streaming pack as it is exactly what she needs. She continues browsing while also saving on data.

Increase Customer Lifetime Value on Every Subscriber

See how Ikue maximises the value of your data for optimised customer messaging that converts!