Ikue in Action
Learn how Ikue works with this step by step customer journey. At each stage of the journey, data is created which Ikue collects and interprets so that telecoms operators can optimise its use in marketing.
01
This is Andrea
Andrea is a young professional with a busy work and social life.
She uses her mobile device throughout the day, typically spending 3-4 hours on social media sites or watching streaming video on YouTube or Netflix.
Every time Andrea browses
A website or watches a streaming video, the data regarding her usage is sent to the Ikue platform.
This data is used to create a profile of Andrea’s likes, dislikes and habits. This understanding of her usage patterns and favourite websites can improve the targeting of marketing offers.
02
03
Ikue platform gets real time updates
Andrea is a young professional with a busy work and social life.
She uses her mobile device throughout the day, typically spending 3-4 hours on social media sites or watching streaming video on YouTube or Netflix.
Without Ikue
The telecom operator will use outdated, incomplete and inaccurate customer data to calculate a recharge offer for Andrea.
04
As a result
The communication is likely to be poorly targeted, mistimed and irrelevant.
Likely to ignore
And Andrea is likely to ignore the message from the operator as it’s instantly forgettable.
05
With Ikue
Andrea receives a push notification to visit the telecom operators website to see her latest offer at just the right moment.
When Andrea visits the website
She sees a targeted, personalised offer based on all the insights available to the operator from the Ikue platform.
Andrea accepts the offer
Of an unlimited streaming pack as it is exactly what she needs. She continues browsing while also saving on data.
Increase Customer Lifetime Value on Every Subscriber
See how Ikue maximises the value of your data for optimised customer messaging that converts!
