Customer Journey
Every time Andrea browses a website or watches a streaming video, the data regarding her usage is sent to the ikue platform.
This data is used to create a profile of Andrea’s likes, dislikes and habits. This understanding of her usage patterns and favourite websites can improve the targeting of marketing offers.
Customer Journey
What happens next
Without ikue

The telecom operator will use outdated, incomplete and inaccurate customer data to calculate a recharge offer for Andrea.

As a result, the communication is likely to be poorly targeted, mistimed and irrelevant.

And Andrea is likely to ignore the message from the operator as it’s instantly forgettable.
What happens next
With ikue



Our Value to Telecom Operators
Hyper Personalisation
iKue delivers on its personalisation promise by executing exactly the right message to the right customer at the right time.
Unmatched Customer Experience
iKue helps differentiate the operator
from its competitors by delivering a best-in-class customer experience (CX).
Increased Revenue
iKue super-charges incremental revenue contribution by up to 10% of existing service revenue.
Ikue capability is a no-brainer for operators to improve the performance of our marketing programs. We have struggled for years to solve the challenge of delivering the right data at the right time to maximise the opportunity of every customer interaction. We may just have found our holy grail.
Anon, Executive German Tier 1 Telecom Operator