Customer Journey
Every time Andrea browses a website or watches a streaming video, the data regarding her usage is sent to the Ikue platform.
This data is used to create a profile of Andrea’s likes, dislikes and habits. This understanding of her usage patterns and favourite websites can improve the targeting of marketing offers.
Customer Journey
The Ikue platform gets real time updates from the telecom operator’s charging system. Using this data, Ikue can predict, based on current and historic usage, that Andrea’s mobile data allowance will expire in the next 12 hours.
Andrea will need to recharge her allowance, in time, in order to continue browsing.
What happens next
Without Ikue


The telecom operator will use outdated, incomplete and inaccurate customer data to calculate a recharge offer for Andrea.


As a result, the communication is likely to be poorly targeted, mistimed and irrelevant.


And Andrea is likely to ignore the message from the operator as it’s instantly forgettable.
What happens next
With Ikue






Accelerate commercial growth with Ikue
Learn what how Ikue can support delivering world class customer experiences and growing your business.
Ikue capability is a no-brainer for operators to improve the performance of our marketing programs. We have struggled for years to solve the challenge of delivering the right data at the right time to maximise the opportunity of every customer interaction. We may just have found our holy grail.
Anon, Executive German Tier 1 Telecom Operator
Ikue capability is a no-brainer for operators to improve the performance of our marketing programs. We have struggled for years to solve the challenge of delivering the right data at the right time to maximise the opportunity of every customer interaction. We may just have found our holy grail.
Anon, Executive German Tier 1 Telecom Operator