ikue in Action
Learn how ikue works with this step by step customer journey. At each stage of the journey, data is created which ikue collects and interprets so that telecoms operators can optimise its use in marketing.
This is Andrea
Andrea is a young professional with a busy work and social life.
She uses her mobile device throughout the day, typically spending 3-4 hours on social media sites or watching streaming video on YouTube or Netflix.
Every time Andrea browses a website or watches a streaming video, the data regarding her usage is sent to the ikue platform.
This data is used to create a profile of Andrea’s likes, dislikes and habits. This understanding of her usage patterns and favourite websites can improve the targeting of marketing offers.
What happens next
The telecom operator will use outdated, incomplete and inaccurate customer data to calculate a recharge offer for Andrea.
As a result, the communication is likely to be poorly targeted, mistimed and irrelevant.
And Andrea is likely to ignore the message from the operator as it’s instantly forgettable.
What happens next
Our Value to Telecom Operators
iKue delivers on its personalisation promise by executing exactly the right message to the right customer at the right time.
Unmatched Customer Experience
iKue helps differentiate the operator
from its competitors by delivering a best-in-class customer experience (CX).
iKue super-charges incremental revenue contribution by up to 10% of existing service revenue.
Ikue capability is a no-brainer for operators to improve the performance of our marketing programs. We have struggled for years to solve the challenge of delivering the right data at the right time to maximise the opportunity of every customer interaction. We may just have found our holy grail.
Anon, Executive German Tier 1 Telecom Operator