Ikue in Action

Learn how Ikue works with this step by step customer journey. At each stage of the journey, data is created which Ikue collects and interprets so that telecoms operators can optimise its use in marketing.

Customer Journey

This is Andrea

Andrea is a young professional with a busy work and social life.

She uses her mobile device throughout the day, typically spending 3-4 hours on social media sites or watching streaming video on YouTube or Netflix.

Customer Journey

Every time Andrea browses a website or watches a streaming video, the data regarding her usage is sent to the Ikue platform.

This data is used to create a profile of Andrea’s likes, dislikes and habits. This understanding of her usage patterns and favourite websites can improve the targeting of marketing offers.

Customer Journey

The Ikue platform gets real time updates from the telecom operator’s charging system. Using this data, Ikue can predict, based on current and historic usage, that Andrea’s mobile data allowance will expire in the next 12 hours.

Andrea will need to recharge her allowance, in time, in order to continue browsing.

What happens next

Without Ikue

The telecom operator will use outdated, incomplete and inaccurate customer data to calculate a recharge offer for Andrea.

As a result, the communication is likely to be poorly targeted, mistimed and irrelevant.

And Andrea is likely to ignore the message from the operator as it’s instantly forgettable.

What happens next

With Ikue

Andrea receives a push notification to visit the telecom operators website to see her latest offer at just the right moment.

When Andrea visits the website, she sees a targeted, personalised offer based on all the insights available to the operator from the Ikue platform.

Andrea accepts the offer of an unlimited streaming pack as it is exactly what she needs. She continues browsing while also saving on data.

Accelerate commercial growth with Ikue

Learn what how Ikue can support delivering world class customer experiences and growing your business.

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Ikue capability is a no-brainer for operators to improve the performance of our marketing programs. We have struggled for years to solve the challenge of delivering the right data at the right time to maximise the opportunity of every customer interaction. We may just have found our holy grail.

Anon, Executive German Tier 1 Telecom Operator

Ikue capability is a no-brainer for operators to improve the performance of our marketing programs. We have struggled for years to solve the challenge of delivering the right data at the right time to maximise the opportunity of every customer interaction. We may just have found our holy grail.

Anon, Executive German Tier 1 Telecom Operator