We’ve simplified the activation process for telco marketers. Simply choose a use case from the library and follow the intuitive on-screen wizard to confirm data traits, enable event triggers, and deploy propensity models. Built-in machine learning monitors customer state changes and dynamically generates micro-segments that can be pushed to activation capabilities or released
on a schedule.
Tap into decades of industry expertise with an embedded toolkit designed to tackle virtually any marketing challenge
Send relevant and perfectly timed communications via scheduled or real-time outputs triggered by changes in customer state
Track the performance of activated marketing use cases with fully customisable KPI dashboards
The embedded Marketing Toolkit saves significant time, fueling your marketing campaigns with data directly from the Ikue CDP. The user-friendly UI guides you through all the steps to enable event-based triggers, propensity models and micro-segments, ready for activation in your campaign management or marketing automation platform.
While you can choose over 50 proven best practice use cases from around the world, you also have the flexibility to tailor unique ones!
Select attributes to be used as event triggers, build your own propensity model using our intuitive UI and define granular micro-segments from any of more than 3,200 variables in the Ikue CAR.
We’ve built the marketing toolkit based on real-world insights gleaned from over half a century of telecom expertise. Our team comprises former IT and marketing leaders from major telecom operators.
Enjoy the power of the world’s first telco-specific Customer Data Platform full of the value accelerators you’ve always wanted!
See how Ikue helps you access and action diverse marketing-ready customer acquisition and base management use cases
