Martech & Data Services
Data
Strategy
Identify the data and analytics capabilities required for your marketing programmes, deliver a roadmap with activities prioritised by value to support the business case for investment.
Base Marketing Maturity Assessment
Evaluate legacy base marketing programmes to assess relative strengths and weaknesses, identify gaps and quantify incremental revenue opportunities.
MarTech Stack Assessment
Audit current marketing technology stack, identify gaps (to enable commercial outcomes) and define functional role of each component in the stack.
MarTech Investment Business Case
Prepare business case for investment in a marketing technology component(s) aligned to commercial objectives
Marketing
Consultancy
General customer marketing consultancy or advisory service based on a time and material engagement model.