News

Ikue becomes 1st Open API certified Customer Data Platform

Ikue has achieved bronze Open API Certified conformance by TM Forum, making it the only Customer Data Platform in the industry to achieve this coveted status.
Ikue has achieved bronze Open API Certified conformance by TM Forum, making it the only Customer Data Platform in the industry to achieve this coveted status.

Ikue has achieved bronze Open API Certified conformance by TM Forum, making it the only Customer Data Platform in the industry to achieve this coveted status. Implementing TMF632 Party Management and TMF637 Product Inventory Management open APIs means that data pipelines from telecom source systems to the Ikue Customer Data Platform can be set up in a matter of minutes.

TM Forum standards accelerate and de-risk transformation projects

TM Forum, a global telecom industry association, is trying to tackle the slow pace and high cost of implementing new applications into the telco tech stack. The industry body is a strong proponent of open standards and has published a world leading blueprint for best practice business operations. TM Forum states that the blueprint is “a comprehensive suite of standards and best practices to accelerate and de-risk transformation projects.” In other words, adopting the suite of business process, information, and functional frameworks, plus the more than 50 REST based Open APIs will significantly reduce the likelihood of having to engage in repeatable work when implementing a new technology.

Founded by a team of ex-telecom technology and commercial leaders, the Ikue team has seen first-hand how difficult, and time consuming it can be to deploy new technology in a telco operator. Given this experience, Bronwynne Stoddart, Ikue Co-Founder and CEO states “it was key for me from the beginning to enable operators to get a fast start and early return on value from their investment in our platform.”

Stoddart goes on to add, “implementing TM Forum Open API certified standards reduces integration costs, improves system interoperability and accelerates capability adoption.  By minimising technology risk for our clients, CTOs can, with increased confidence, be assured that our product will deliver the commercial return for their business stakeholders.  This has always been my number one priority.”

Open API certified data pipelines configured in minutes

Configuring a TM Forum Open API connector to the Ikue platform involves using Ikue’s proprietary Robotic Data Automation which allows the easy onboarding of new data sources into the  SID information framework aligned Customer State Model. The data source is automatically mapped to the Ikue Customer State Model, and once validated by a business user via an intuitive UI, the pipeline is deployed immediately into production. The whole end to end process, from configuration, mapping and validation takes only a couple of minutes.

As TM Forum states, investing in these standards allows the Ikue team to “communicate with telco partners using the same terminology”. This leads to easier integration and interoperability of the solution which ultimately delivers “cost savings and efficiencies​” for the operator.

Related News

Technology
October 2022
Ikue the innovative UK-based customer data and personalisation start-up, has launched its new Customer Data Platform designed and built specifically...
News
September 2024
Following our team’s visit to Novacom Africa, we were struck by the unique nature of the event, which stood in...
News
October 2024
Ikue is proud to announce a strategic partnership with Bridge Alliance, a leading alliance of telecom operators across Asia-Pacific, Europe,...

Increase Customer Lifetime Value on Every Subscriber

See how Ikue maximises the value of your data for optimised customer messaging that converts!