Ikue + Bridge Alliance: Telco market innovation
Ikue and Bridge Alliance are partnering to help operators across Asia, Africa, and the Middle East turn telecom data into real-time, AI-driven customer engagement. Together, we’re driving innovation that boosts ARPU, reduces churn, and delivers seamless digital experiences.
Powering smarter customer engagement
Ikue is proud to partner with Bridge Alliance, one of the world’s leading mobile operator groups, to unlock smarter, data-driven customer engagement for telcos across some of the most dynamic and high-growth regions globally, including Asia, Africa and the Middle East.
Together, we’re working to help member operators deliver real-time, hyper-personalised experiences that drive customer lifetime value, loyalty, and digital transformation.
Why Ikue + Bridge Alliance
Ikue supports Bridge Alliance members by transforming raw telecom data into a real-time, actionable customer view, powering more intelligent decisions and improving the performance of digital customer journeys. And as Bridge Alliance continues to expand its platform strategy through initiatives like BAEx, we see exciting potential to collaborate on scalable, data-powered innovations that span markets, networks, and use cases.
This partnership brings together:
Bridge Alliance’s unparalleled reach, representing leading operators across 34 markets
Ikue’s purpose-built telco CDP, which makes AI-driven customer engagement fast, simple, and scalable
A shared mission to enable better business outcomes through innovation and collaboration
Use case spotlight: Driving roaming revenues with AI
Roaming remains a major commercial priority for many Bridge Alliance members, and a space ripe for innovation. Ikue uses data and AI to help operators identify silent roamers who default to Wi-Fi or eSIM alternatives, predict international travel intent and departure timing, trigger timely, contextual roaming cross-sell messages before customers travel.
This data-driven approach enables operators to deliver a superior roaming experience while boosting conversion and protecting revenue, all through real-time, event-triggered engagement that feels relevant to each customer.
About Bridge Alliance
Bridge Alliance is a strategic partnership of mobile operators across Asia Pacific, the Middle East, and Africa. It enables seamless mobile experiences, technology collaboration, and commercial innovation at scale, serving more than 900 million customers across 34 markets.
Looking ahead
Ikue and Bridge Alliance are actively exploring how AI, automation, and advanced analytics can help operators:
- Increase roaming conversion
- Reduce churn
- Accelerate ARPU growth
- Enhance customer experience across all digital channels
- Unlock cross-market innovation through a shared
data ecosystem
This is just the beginning of a powerful collaboration built to drive value in the regions where it matters most.
Our partners
Let’s explore together
If you’re a Bridge Alliance member or ecosystem partner interested in smarter customer data solutions, we’d love to talk.
