Ikue + Pega | Better business results for telcos
Together, we combine Ikue’s telecom-specific Customer Data Platform with Pega’s market leading Customer Decision Hub to help telecom operators make smarter, real-time decisions. The result? Better experiences for customers, and better business outcomes for CSPs.
Together, we turn data into decisions
Telcos face complex data challenges, but the partnership between Ikue and Pega® transforms telecom data into timely, relevant, and contextual insights, enabling smarter decisions and better outcomes. By combining Ikue’s AI-powered telco CDP with Pega’s market-leading Customer Decision Hub (CDH), we help Communications Service Providers (CSPs) deliver real-time personalised experiences that drive customer satisfaction, retention, and lifetime value.
Why Ikue + Pega is a smarter way forward
Ikue provides Pega with all your telco data, from all sources. That means Pega® CDH always operates on the freshest customer intelligence, unlocking instant, personalised next-best-actions (NBAs) across every channel. Together, we offer better business results for telcos.
Together, we offer:
A CDP designed for telcos, not retrofitted
A real-time, pre-built connector, no custom integration required
Pega Customer Insights Cache updated in real-time based on change in customer state.
< 200ms latency, for up-to-the-moment decisioning
Over 50 telco use cases, ready to activate
Faster deployments, better ROI
Solving real telco challenges
Challenge | Ikue + Pega solution |
|---|---|
Incomplete or delayed customer data | Continuous real-time updates to Pega’s Customer Insights Cache |
Long implementation timelines | Ikue’s no-code data automation reduces setup from months to days |
Rigid, high-cost data integrations | Pre-built connector eliminates complexity and cost |
Underperforming NBA strategies | Accurate, enriched data enables more relevant recommendations |
Challenge | Ikue + Pega solution |
|---|---|
Incomplete or delayed customer data | Continuous real-time updates to Pega’s Customer Insights Cache |
Long implementation timelines | Ikue’s no-code data automation reduces setup from months to days |
Rigid, high-cost data integrations | Pre-built connector eliminates complexity and cost |
Underperforming NBA strategies | Accurate, enriched data enables more relevant recommendations |
About Pega
Pega is a global leader in AI-powered decisioning and workflow automation. Its flagship platform, Pega® Customer Decision Hub (CDH), empowers organisations to deliver real-time, contextual next-best-actions across every customer interaction, improving engagement, loyalty, and commercial outcomes.
How it works
Ikue’s platform ingests telco data from OSS/BSS platforms, digital sources and the network, amongst others, resolves identities in real time, and feeds a unified customer view into Pega CDH.
With this pipeline:
- Pega delivers hyper-personalised NBAs
- Marketing, sales, and service channels stay synchronised
- Telcos gain agility to adapt to market shifts, instantly
Designed by telcos
Ikue is the world’s first CDP purpose-built and certified for telecom. Paired with Pega’s leadership in AI decisioning, we’re redefining what’s possible for CSPs ready to compete on experience.
Together, we enable:
- Better data strategies
- Better customer experiences
- Better business results
Our partners
