If you’re considering a CDP for marketing or service use cases, ask these key questions of any prospective vendor:
- Does the CDP natively support telecom-specific data types such as Call Data Records (CDRs)?
- Can the platform integrate seamlessly with existing OSS/BSS platforms or is custom code required?
- Does the CDP provide real-time analytics and predictive modelling for telco use cases out of the box?
- Is the solution compliant with telecom regulations and security standards? In particular, in which regions can the platform be deployed and is that in-line with local data sovereignty requirements?
Fill out the form to download this quick checklist to evaluate the suitability of Customer Data Platform (CDP) vendors to meet telco marketing use case requirements.
