Driving revenue
growth for MVNOs

Architected and engineered for telcos, Ikue is the first Customer Data Platform to obtain certification from the TM Forum global industry association.

Deep understanding
of your customer

The Ikue Customer Data Platform consumes data from your CRM, charging system and digital channels, plus optional data from your telco partner or MVNE, to form a real-time, 360-degree view of your customer. Adding non-telco customer data from your wider business, such as retail or banking transactions, further enhances the Customer State Model, providing a deeper understanding of every customer.


Ready to go
marketing use cases

Solve your most burning commercial issues, including improving conversion rates on bundle purchases and mitigating the risk of inactivity or 2nd SIM usage, with our library of industry best practices and pre-configured machine learning algorithms. Our Marketing Toolkit contains more than 50 pre-built Customer Value Management use cases meaning you can implement new commercial activities in just a few weeks.

Point and click
journey designer

Activate your marketing use cases with our lightweight orchestration tool. Design cross-channel journeys with a simple canvas UI, utilising inbound and outbound channels, both online and offline, in any sequence. Automate workflows for regular scheduled campaigns and time-critical real-time events like low balance triggers. Track campaign performance and analyse customer journeys with pre-built reports tailored for MVNO marketing managers.


Let Ikue handle the
heavy lifting

Managing a successful customer marketing program is tough, especially with a small team. Let Ikue's managed service team help. We'll identify quick wins via our fast start programme, build and maintain a prioritised roadmap of new use cases, and optimise existing activities for continuous improvement. Ikue becomes an extension of your team, easing your workload and driving success.


“MVNOs have a tough job. Harsh trading conditions, a higher propensity to acquire value oriented customers, and an often incomplete picture of their customer due to limited data shared by their telco partner or MVNE. The Ikue packaged solution of leading-edge technology and marketing services delivered by telco-experts is designed to alleviate the pressure on hard pressed marketing managers and to open up value that would otherwise be left on the table.”

Ronnie Chooi, Telco Solutions Advisor

Start growing your Customer Lifetime Value

Discover our fast start program for MVNOs