Driving revenue
growth for MVNOs
Deep understanding
of your customer
The Ikue Customer Data Platform consumes data from your CRM, charging system and digital channels, plus optional data from your telco partner or MVNE, to form a real-time, 360-degree view of your customer. Adding non-telco customer data from your wider business, such as retail or banking transactions, further enhances the Customer State Model, providing a deeper understanding of every customer.
Ready to go
marketing use cases
Solve your most burning commercial issues, including improving conversion rates on bundle purchases and mitigating the risk of inactivity or 2nd SIM usage, with our library of industry best practices and pre-configured machine learning algorithms. Our Marketing Toolkit contains more than 50 pre-built Customer Value Management use cases meaning you can implement new commercial activities in just a few weeks.
Point and click
journey designer
Activate your marketing use cases with our lightweight orchestration tool. Design cross-channel journeys with a simple canvas UI, utilising inbound and outbound channels, both online and offline, in any sequence. Automate workflows for regular scheduled campaigns and time-critical real-time events like low balance triggers. Track campaign performance and analyse customer journeys with pre-built reports tailored for MVNO marketing managers.
Let Ikue handle the
heavy lifting
Managing a successful customer marketing program is tough, especially with a small team. Let Ikue's managed service team help. We'll identify quick wins via our fast start programme, build and maintain a prioritised roadmap of new use cases, and optimise existing activities for continuous improvement. Ikue becomes an extension of your team, easing your workload and driving success.
“The frustration that marketers feel in knowing that they’re delivering sub-par CX is real. This is often due to critical data being unavailable or out of date. With Ikue we’ve tried to fix this, so the assumption should be that all data is available, and in real time, and if it’s not, that it’s fast and easy to connect new data sources to your campaign management systems.”
