Why Telecom CDP Implementations Fail – And How to Avoid It
A Customer Data Platform (CDP) is a foundational building block in any modern marketing technology stack. Creating a single, real-time view of the customer is essential for developing high-quality insights, delivering relevant, personalized marketing, and driving revenue growth through improved cross-sell, upsell, and retention programs. Yet, many telecom CDP implementations fail, leaving operators unable to […]
Why Telcos Need a Customer Data Platform (CDP) to Drive Growth
Updated: 10 March 2025 Published: 21 November 2024 In a fiercely competitive telecom market, customer expectations have never been higher. With the rise of over-the-top (OTT) services and alternative communication platforms, telcos need to deliver more than just connectivity—they need to provide seamless, personalised experiences. A Customer Data Platform for Telecom is the key to […]
Reflecting on 2024 Provides Vision for the Year Ahead
As 2024 comes to an end, we at Ikue are reflecting on a transformative year and preparing our Vision for the Year Ahead. With new innovations, global expansion, and meaningful partnerships, we’re excited to build an even brighter future for Telcos worldwide. Key Highlights from 2024 Achieving certification milestones This year marked a significant step […]
Ikue Expands into the Americas with Strategic Partnership and Debut at Innovate Americas 2024
Ikue is excited to announce our expansion into North America and Latin America, marking another major milestone in our global growth journey. Following successful launches in EMEA, Asia Pacific, and Sub-Saharan Africa, and with offices already established in the UK, South Africa, and Singapore, we’re now extending our reach into the dynamic markets of the […]
MVNOs World Congress 2024: Insights from Ikue
The MVNOs World Congress, held in Brussels from June 24 to 26, 2024, brought together industry leaders to discuss innovations and challenges in the Mobile Virtual Network Operator (MVNO) sector. Ikue was among the exhibitors, engaging with experts and gaining valuable insights into the evolving landscape of mobile communications. The Role of MVNOs in Modern […]
