Consumer 2030: The AI Economy Needs Telcos at the Core 

By 2030, network providers delivering signal without intelligence will be invisible. Those that enable real-time personalisation will power the digital economy.  As smartphones become the gateway to daily life, especially across Africa and Asia, telcos must evolve or fade.  The opportunity is clear: to position mobile operators not just as conduits of connectivity, but as […]

Why Telecom CDP Implementations Fail – And How to Avoid It

A Customer Data Platform (CDP) is a foundational building block in any modern marketing technology stack. Creating a single, real-time view of the customer is essential for developing high-quality insights, delivering relevant, personalized marketing, and driving revenue growth through improved cross-sell, upsell, and retention programs. Yet, many telecom CDP implementations fail, leaving operators unable to […]