Why Telecom CDP Implementations Fail – And How to Avoid It
A Customer Data Platform (CDP) is a foundational building block in any modern marketing technology stack. Creating a single, real-time view of the customer is essential for developing high-quality insights, delivering relevant, personalized marketing, and driving revenue growth through improved cross-sell, upsell, and retention programs. Yet, many telecom CDP implementations fail, leaving operators unable to […]
Ikue Expands into the Americas with Strategic Partnership and Debut at Innovate Americas 2024
Ikue is excited to announce our expansion into North America and Latin America, marking another major milestone in our global growth journey. Following successful launches in EMEA, Asia Pacific, and Sub-Saharan Africa, and with offices already established in the UK, South Africa, and Singapore, we’re now extending our reach into the dynamic markets of the […]
