Ikue secures £2.25m seed capital funding to drive growth

UK software start-up secures new funding to prime itself for growth and deliver advanced data-driven personalised marketing and customer engagement for telecom operators. 9th November 2022 – Ikue, the UK-based innovative customer data and personalisation focused exclusively on the telecoms sector, has secured £2.25m in growth capital from private investors in a new seed funding […]

The cost of data: Mobile operators’ privacy challenge

How can they continue to be relevant while balancing the growing privacy demands of customers? Mobile operators have long relied on data to personalise the experience and retain customers. But with regulation such as the EU update to General Data Protection Regulation (GDPR) and recent privacy changes made by Apple, consumers are starting to demand […]

Trends in telecom software: Analyst views on DTW22

More than 3,000 people attended the recent Digital Transformation World event in Copenhagen Among the attendees at the TM Forum event were dozens of telecom industry analysts What were the key takeaways for the specialists at Analysys Mason, Appledore Research and Telco Republic? The influence of the public cloud giants featured heavily Even though business […]

September: So long Summer, hello £37m investment

Can you believe that September is over already? It seems to have disappeared in a blur of back to school, political mayhem and bonus bank holidays. And so, it’s time already to reflect on the equity investment successes that have been achieved and reported in the month that has just passed. In September, an awesome […]

New Customer Data Platform (CDP) built for telcos by telcos launched

Ikue the innovative UK-based customer data and personalisation start-up, has launched its new Customer Data Platform designed and built specifically for marketing teams within telecoms operators. The product has been developed to solve the unique challenges of the telecoms market and is based on decades of direct experience by a team of senior telecoms technologists […]

Startup sources seed funds to tackle telecom’s customer data Achilles heel

Telcos have an abundance of customer data at their fingertips But they’re notoriously bad at capitalising on its inherent potential The founders of startup Ikue know all about the challenges They’re confident they’ve developed a cloud-based customer data platform that can help turn data into gold The startup has just closed a seed funding round […]

Ikue To Showcase Its Customer Data Platform At Digital Transformation World For The First Time

15 September 2022 – Ikue , the innovative UK-based customer data and personalisation start-up, will unveil its breakthrough Customer Data Platform designed and built specifically for marketing teams at telecom operators for the first time globally at Digital Transformation World (DTW) in Copenhagen, Denmark, later this month. The company will also be participating in the […]

The Problem At The Heart Of Personalization

Privacy. Security. Justice. Equity. Accessibility. If you mentioned these words to pretty much anyone, they would probably all agree that they were important. But, ask them what they mean and, depending on whom you ask, you are likely to get several different answers…

Marketing in a Cookie-less World

The industry is going through another Y2K moment with Google’s announcement of phasing out third-party cookies by 2023. It has led to big questions, and uncertainty for marketers as third-party Cookie-Less are essential in online advertising. While Y2K ended up having little impact, ‘Cookiepocalypse’ will completely disrupt the fundamentals of the online ecosystem for marketers […]