Stop wasting time on integration. Start delighting your customers. ikue’s features will have you up and ready in no time, delivering value from your marketing programs.
Out of the box data connectors to a wide variety of telco data sources including data warehouses, web analytics tools and CRM platforms. Using a simple front end, marketers can easily collect data from multiple sources. Ikue’s machine learning code will automatically recommend the mapping between the source data and the ikue Customer State Model.
The Customer State Model, based on TM Forum standards, depicts the overall state of the customer at any point in time.
The predefined taxonomy automatically organises customer traits into a hierarchy for ease of use and understanding and is based on known high value data attributes needed for telco marketing activities.
Pre-built analytical models and ML algorithms automatically transform raw customer data into rich insights, identifying customers to target, either for cross/up sell activities or proactive retention campaigns.
ikue.IDTM weaves the golden thread between customer data, stitching it together to correctly and consistently identify the customer during every interaction.
Enabling hyper-personalisation in the customer journey delivers exponential customer value.
Once customers are identified, the data is easily accessible to an external system using configurable business rules on Ikue’s intuitive front end interface.
Out of the box connectors allow users to seamlessly activate audiences into marketing channels.